In 2024, I led the design of one of TESA's most ambitious projects yet - the TESA website. This platform allows all students within the Faculty of Technology to access academic materials, track department updates, and manage event registrations directly through the dedicated TESA interface. I functioned as the lead designer on this project and worked cross-functionally with the Executive Council, departmental representatives, and the media team to bring this vision to life. Over a 4-month period, I crafted a seamless student experience, modernized TESA's digital presence, and established a robust organizational framework that not only served this resource hub but laid the groundwork for the association's future digital initiatives. This case study is a brief walkthrough of that journey
Target Audience🚹
Students currently enrolled in the Faculty of Technology.
Staff of the Faculty of Technology.
Prospective Applicants to the Faculty of Technology.
Challenges faced ❌
The challenge that necessitated the TESA website project was the complete lack of a dedicated digital home for the Faculty of Technology at the University of Ibadan, which had operated for 77 years without one. This absence of a digital presence led to significant friction for core users due to a system that was fragmented and disorganized: Fragmented Information: Critical information for students, staff, and prospective applicants was completely fragmented. Scattered Data: Information was scattered across physical notice boards, siloed in PDF downloads, or buried deep within the generic, university-wide portal. Centralization Chaos: The chaos meant there was no central place for students to easily: Find clear, up-to-date information about the faculty. Access academic materials and resources. Process faculty-specific payments. View galleries of past events. Stay informed about relevant news. In essence, the core challenge was a foundational build from absolute scratch, not a simple redesign
Visuals & Usability
Asset Performance
Trust & Transparency
Key objectives?🎯
The TESA website (tesaui.org) was designed as the primary digital tool to fulfill the core mission of the Technology and Engineering Students' Association, driving innovation and academic excellence for its community. This platform serves as a central hub to achieve the following strategic goals: To enhance student welfare and academic success. To create a collaborative learning environment through mentorship and networking. To lead with integrity, sustainability, and student-centered governance.
Maximize Conversion velocity
Elevate Brand storytelling
Optimize mobile performance
Reduce purchase friction
Enable dynamic discovery
Project Discovery 🔬
The discovery phase for Shoestack centered on decoding the unique behaviors of the sneakerhead community and the high-stakes nature of limited-edition retail. I analyzed industry leaders like Nike SNKRS and StockX to identify how "scarcity" and "hype" could be translated into intuitive digital features without frustrating the average user. My research revealed that while users crave high-energy visuals, they prioritize speed and accuracy during high-traffic "drops." This insight shifted the project's focus toward a high-performance, mobile-first architecture that balances vibrant streetwear aesthetics with a frictionless path to purchase.
Mobile App strategy ⚙️
I started by mapping the end-to-end user journey — from a student landing on the homepage and accessing academic resources to processing faculty payments and finding event galleries. With this foundation, I moved into Framer (or Figma) to sketch early wireframes, test assumptions, and build high-fidelity prototypes. I paid close attention to the smallest details, knowing that information hierarchy, ease of navigation, and clarity were critical for a platform centralizing years of scattered data. Midway through, I realized that our existing TESA digital presence (or lack thereof) needed a scalable foundation. So I paused content gathering and created a new Digital Information and Branding System for TESA — one that supported clear content architecture, was accessibility-minded, and adaptable for future needs across all departments. Throughout the process, I worked closely with the technical and media teams to validate design feasibility, led QA walkthroughs to ensure pixel-perfect information display, and synced regularly with the Executive Council to accommodate key governance and student welfare flows.
Conversion-first Navigation
Drop Architecture
Localized personalization
Frictionless checkout
Design Process 🪄
Let's Design 🎭.
The transition into Framer marked the pivotal moment where strategy evolved into a high-performance digital reality. Moving beyond research, this phase was dedicated to transforming complex mechanical concepts into a tangible, high-fidelity experience that prioritized technical precision. I focused on engineering fluid interactions and refining the UI to ensure every component reflected the rigor of the CAD discipline. Framer served as the ultimate canvas for merging creative design with functional execution, resulting in a seamless, intuitive, and visually rewarding professional platform.
🎭 Curtain Call
Building a high-precision portfolio for a CAD engineer challenged me to design with the same mathematical rigor and structural integrity found in mechanical engineering. This project was a masterclass in systemic thinking, requiring me to lead through the ambiguity of translating dense industrial data into a fluid, user-centric interface. I had to strike a delicate balance between visual innovation and technical necessity—ensuring that while the site looked premium, it never compromised on the functional clarity required by a technical audience. What I am most proud of isn't just the sleek, dark-mode aesthetic, but the way we bridged the gap between complex engineering and digital accessibility. Whether it is a recruiter inspecting a high-polygon assembly or a client reviewing technical schematics, the friction of data-heavy viewing has been replaced by a seamless interactive experience. For the user, this isn't just a portfolio; it is a high-performance tool for professional validation. And that, to me, is the true power of design.
